TikTok is introducing a new feature that permits them to lessen the volume of AI-created media appearing in their streams. This step comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This advancement coincides with a increase in AI content, fueled by new AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or surreal.
“We know from our community that many people appreciate content made with AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the ability to see more or less of that, based on their own likes,” said a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its app identified as AI-generated. In total, in excess of 100 mn videos are submitted to the platform every day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI content they view by accessing the “manage topic” option in the application and picking the AI content topic. Other topics that are already be modified under the filter cover news, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate creators to tag “realistic” AI-generated content, and it bans malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the platform will henceforth attach an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m AI literacy fund for experts and institutions to develop learning resources about using AI responsibly. This program will support non-profit groups specializing in training coding and technology.
Moderation Strategy
TikTok has supported its content review process, amid debate over intentions to make redundant numerous content moderators in the United Kingdom. It is set to cut hundreds of positions in its trust and safety team in London, with labor groups and online safety experts raising concerns that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it gets reviewed by people. The company reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
